Small business owners look for every avenue to save time and money. Using a thermal printer can significantly reduce the printing costs of many small businesses. Here’s how.
Thermal printers allow you to buy generic labels in bulk and print high-quality, durable labels on demand as you need them.
For example, if you operate a small, family-owned bakery, you probably print labels with a “best by” date so your customers will know your products are fresh. Since your inventory probably varies from week to week, you’ll need lots of different labels to reflect the shelf-life of your varied products.
A thermal printer allows you to print “best by” labels as you need them using a generic label or a label that’s been preprinted with your logo or other information.
Other ways a business might use thermal printers include:
- UPC codes
- Price information
- Sell-by dates
- Net weight
Along with retail uses, thermal printing is a good option for ticketing outlets, healthcare entities and other businesses that need to print on-demand labels quickly and easily.
So how do thermal printers work?
Thermal printers use heat to transfer images to a label or paper. Some thermal printers use specialized paper that changes colors as it’s heated while others use heat to transfer special ink to paper.
The costs associated with thermal printing are minimal. Generally speaking, you can print labels with a thermal printer for .005 cents each. There are no costs associated with printing plates or changing plates. And, you can do the printing right from your office – there’s no need to outsource your routine printing needs to another company.
You can easily print high-quality, extremely durable labels that are created quickly and at very little cost. The machines themselves are quite reliable and require very little maintenance.
Are there disadvantages?
Thermal printers can usually only print one or two colors. Additionally, they aren’t ideal for very detailed print jobs. And some require special paper which can be more expensive than traditional printer paper.
Creative Labels of Vermont offers thermal printer packages as well as any technical support you need. We can help you select the right printer for your needs as well as the software and accessories to make it work for you. If you’re not ready to purchase your own thermal printer, we offer thermal printing services at a very reasonable cost.
Contact us today to learn more.
By Lee LaChance
People ask us all the time what are the advantages of in-house thermal printing capabilities?
You can control your costs by having a custom label for your company that is used for all your products and all we have to do is leave a space in the custom label for you to drop in the appropriate information for each of your products. This is particularly important with date stamping. It gives you a clean, clear look over handwriting in a date. Reduce or eliminate plate costs and plate change charges.
You have a consistent image along all product lines without having to purchase a label for each product. This is particularly valuable when you don’t sell in large quantities. Unit costs can be reduced by buying larger quantities of “generic” labels.
You only have to concern yourself with the inventory count of one label, not 10, 20 or how many other products you have. Printing systems run between $890 and $2,090. Pretty reasonable for the amount of flexibility that you can derive from it.
Print on demand, eliminating lead times and improving your turn around times.
The label has that “exclusive to this product” look that may improve shelf appeal.
Call Lee LaChance, our resident thermal printer expert for more information.