Harnessing The Power Of Pinterest To Enhance Your Brand

Branding-your-product-on-PinterestWith all the social media platforms out there to promote your brand don’t make the mistake of glancing at Pinterest with glazed over eyes and mumbling “It’s just another thing to add to the list”

Pinterest, which was launched in March of 2010, was originally created as a way of virtually making collections of things and sharing them. By August of 2011 Time Magazine added it to the list of the “50 Best Websites of 2011.” Fast forward to 2012 and businesses are realizing that with over 25 million “Pinners”  and growing, this is one social media platform they really should take advantage of.

Here is an infographic that breaks down the power Pinterest has and the effect of the E-Commerce future.

So what do you want to say about your brand visually?

Do you have a new product you want to show off?

How about a video about your product or business?

Is there visual content about your industry you could share?

The possibilities are endless as to the boards you can create to promote your brand / business. Along with creating your own boards, engage with other “Pinners” by following some of their boards, leaving a short comment , like or repin their image onto one of your boards and watch your following grow.

Here is a very informative “How To and Tips” article that “Social Media Examiner” published on using Pinterest for business.

As for us? Creative Labels of Vermont has been “pinning” for a few months now Creative Labels on Pinterest We not only share visuals about our own business but have been asked to share on several group boards like “Packaging Pick of The Day”  where over 500 (and growing) packaging and printing industry leaders share their works or favorite works of others.

As with any social media platform, you get out of it what you put into it! Have some fun, engage, pin your brand that you are proud of! You just never know what it will lead to
or where it will get repinned!

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